FULL TIME WORK EXPERIENCE
Mar ’22 – Oct ‘22 (8 months)
WORLD WIDE FUND FOR NATURE (WWF) Australia
Innovation Product Design Lead
The potential of nature-based solutions for climate change has yet to be unleashed. I worked on two case studies, applying product innovation to Nature-based Solutions, aiming to transform complex environmental science and research into commercial ‘products’ so that we can better scale solutions to meet the challenges of biodiversity loss and climate change.
- Green Firebreaks - How might we design and apply a process that helps us bring to market and test bushfire resilient planting design.
- Alpine Ash - How might we test and scale interventions that may help Australia’s vegetation adapt to climate change.
Aug ’20 – May '21
CONTRACTING
Freelance Design Lead
// HUDSON
Sydney - Nov ’20 – May '21 (6 months)
Employee Experience & Business Designer
Hudson, a leading recruitment agency, separated into portfolio businesses to better focus on the specific needs of clients and candidates. As part of the Product Team, I contributed to the design of the employee experience for the contingent recruitment business, encompassing change management, data and process design, vendor management and integration, and customer journey mapping.
// IDEAN
The Netherlands - Aug – Nov '20 (4 months)
Service Design Lead
Idean is Capgemini's global strategic design agency, working on design, innovation, transformation and customer experience. As part of the Studio Team my tasks included contributing to various bids and pitches, employee experience, design and facilitate co-creation workshops, and advocating (planet centric) design within the wider organisation.
July ’19 – June '20 (1 yr)
THE OCEAN CLEANUP The Netherlands
Product Lead
Working with a team of experts to bring to market the first The Ocean Cleanup branded product made of verified plastic from the Great Pacific Garbage Patch.
Help develop and implement a product development process and team cadence, bringing together all parts, including recycling, product development and manufacturing, customer experience and activation, e-commerce and fulfilment. Every step of the journey from pollution to product was tracked and audited by DNV GL to certify that the plastic is truly from the patch. We launched a campaign for our supporters to join us on the Plastic Journey when the plastic arrived on shore and behind the scenes content for all the steps of the recycling and manufacturing process.
June ’15 – May '19 (4 yrs)
FJORD SYDNEY Australia
Service Design Lead
Lead projects for a wide variety of clients and industries to develop products, services and experiences through human-centered design methodology, design strategy, service design, product design & innovation and design research. Working as part of multidisciplinary teams consisting of designers, developers, consultants and stakeholders to identify (unmet) customer needs and opportunities for innovation.
My work included: mapping (airline) travel journeys, digitising services, designing a mobile banking app, redesigning the employee experience, envisioning and building a government procurement platform, and delivering HCD education for clients to internalise a customer centric approach to innovation.
Project deliverables included: qualitative research, journey mapping, designing and developing of POCs & MVPs, wireframing, clickable prototypes, product testing, and roadmap development.
Clients included: Digital Transformation Agency (DTA), Australian Taxation Office (ATO), Singapore Airlines, Telstra, Westpac, Westfield, Woolworths, The Bower and QIC.
June ’13 – May ‘15 (2 yrs)
DEEPEND SYDNEY Australia
Interaction Designer / Product Owner
Design for a landscape of many 'intersections' where users interface with technology, and where brands can connect with their consumers to create a positive impact.
My tasks included building the UX offering and team, and ensure all 'products' are of high quality and integrity through finding and negotiating the fine balance between user needs, client desires and production pressures.
Jan ‘11 – Dec ‘12 (2 yrs)
MICROSOFT Netherlands
Design Consultant (traineeship)
(co) Develop high quality apps (Windows Phone, Windows 8, Web apps). Advocate design thinking throughout the organisation. Guide, educate and impassion technology and design professionals about the Microsoft design philosophy. Design and drive (social) innovation. Support and boost sustainability projects.
Sep ’09 – Feb ’10 (6 months)
AMSTERDAM AIRPORT SCHIPHOL Netherlands
Experience Designer (graduation project)
Design a concept to increase branding opportunities for airlines in the check-in area of the airport, in the event that facilities become common-use and self-service.
EDUCATION
Delft University of Technology, Netherlands
MSc Design for Interaction ’08 - ’10 (2 yrs)
Design for interaction between people and products in relation to the physical, technological, and societal context. Multi-disciplinary; user-focused; visualisation; conceptualisation; prototyping.
BSc Industrial Design Engineering '03 - ’07 (3 yrs)
(Re)designing successful products people love to use. Systematic creativity; user and producer needs; construction and engineering; material science; ergonomic design; social developments and design trends; sustainability and environment.
University of Technology Sydney, Australia (2006) - Master Electives
Tarleton State University, Texas, USA ('02 - '03) - Academic scholarship, Varsity Tennis
EXTRA CURRICULAR ACTIVITIES
Aug ‘21 – Oct '21
COACH - UTS EMBA - STRATEGIC DESIGN STUDIO, UTS Business School, Sydney
The Executive MBA Strategic Design Studio at UTS Business School in Sydney, is framed as an innovation strategy consultancy where student teams help existing companies and ventures investigate a strategic challenge and create innovative solutions and strategic recommendations. The role of the coach is to guide and support the team during the project based on the students' learning needs.
(I did a similar coaching role for the MBA Entrepreneurship and Innovation Practice at UTS Sep - Oct ‘18).
Mar ’15 – Oct ‘16 (8 months)
A transformational learning experience to grow your capacity to influence and create positive change. CSL believes in leadership that is creative, compassionate and courageous. Leadership that comes from the heart and the head, that is insightful, purposeful and playful. Leadership that enables and empowers other leaders to take up the challenge.
Collectively, we work toward building a more sustainable future for generations to come.
Jan ’15 – Dec ‘15 (1 yr)
OPENIDEO MEETUP - Sydney
Bring the OpenIDEO.com platform to life in the local community by facilitating brainstorms, prototype sessions and collaborative opportunities around past and present challenges on the OpenIDEO platform.
May ’13 – May ‘15 (2 yrs)
JOIN THE PIPE AUSTRALIA - Sydney
Co-founder of the Sydney ‘franchise’ of Join the Pipe: a social enterprise striving for more equal distribution of clean drinking water around the world.
Jun '12
TÄLLBERG PATHFINDER PROGRAM & FORUM - Sweden
Leadership program for leaders, entrepreneurs and other decision-makers to reconsider their wider role in a globally integrated society. Personal development around systems thinking, humanistic leadership and principled pragmatism.